SWING might be a new name in guitars but one with an established history and quality heritage.
 Despite its short history, SWING has already established a fine reputation amongst players the world over. As a result, we have gained many endorsees in the music field, and the list is growing rapidly. Swing continually expands and improves its product lines, bringing you more selection than ever.

 South Korea has been one of the largest OEM guitar factories in the world since 1980's. Nonetheless, the words "Made in Korea" still invoke visions of low cost alternatives to high-end manufacturers. At Swing, our mission is to lay these stereotypes to rest, and show the world that we can produce true professional grade instruments, made by professionals, for professionals. (Of course, company is not a patriotic organization. This is a matter of manufacturer's pride and self-satisfaction that can be called "Professionalism".)
 From the choice of components, our wood selections and our pickups to the fretwork and final set-up, the results speak for themselves: Swing is about quality without compromise. The public has responded, for it took us only 2 years rise up and become the number one selling electric guitar in Korea.

swing_logo.png   Technology is not based on good materials and dexterity alone. It's how you finish your work that counts. It's the little details that you labour over until it's just right. It's an arduous process of creating and destroying and rebuilding until its perfect; until there's nothing left to add, and nothing left to take away. Then it's ready. Swing is well known for its attention to detail in our incredible Custom Shop models, but what you may not know, is that we make no distinction between them and our retail guitars. They all receive the same exacting standard we demand of any product that carries the name "Swing". Our attention to quality and detail costs us more than what other manufacturers consider as an adequate alternative. We do not take shortcuts with every detail because we have found that the careful, educated player can hear those shortcuts. Again, it shouldn't come as surprise though, it's really the only explanation why after only 2 years in business we rose to become #1, and have stayed there for three years and counting.

SWING & Smash

 We started the business with SWING Custom Shop doing custom guitars for top-class musicians like BTO, Jeff Watson (Night Ranger). Then, we expanded our business to retail guitars that you can check them in our current product list now. And a couple years later, we needed to launch a new brand, Smash which covers low price market.
 Everybody needs to start somewhere. However, where you start often decides where you end up. For example, if you buy a bad guitar when you start playing, you are a lot more likely to stop playing, and if it happens, you wouldn't be buying any more guitars. We believe guitar manufacturers have a sort of duty to make and supply reliable guitars for beginners. Guitars at beginners' level are as important as high-end guitars for pro. This is where Smash comes in.

Key to Success of SWING

 The world-wide reputation of the company is not based on design data and performance alone. The real key to success of SWING is "Outstanding People". Every staff member at Swing has a background as a professional musician. Moreover, we were all career veterans in guitar engineering with decades of combined experience, well before founding our new vision; Swing Guitar Technology. If you are familiar with musical instruments companies or have seen their ads or brochures, you may notice their catch phrase like "It's about Music." Nothing could be closer to the truth, based on Swing's pedigree. From the selection of materials to their treatment and hand fitting. From mechanics to electronics. Each stage of each final product is mastered by SWINGers.

Finally, would you like to know the best part of all?
We're just getting started.



#602, Jeongmoon-ro, Paju-eup, Paju-si,
Gyeonggi-do 413-861, KOREA
Tel: +82 31 957 4636, 4637
Fax: +82 31 957 4638
Email: swingguitars@swingguitars.com
Website: www.swingguitars.com


1st Floor, MJ Building, 400-10
Seogyo-dong, Mapo-gu, Seoul, KOREA
Fax: +82 2 336 0719
Email: info@swingmusic.co.kr
Website: www.swingmusic.co.kr