SWING might be a new name in guitars but one with an established history and quality heritage.
South Korea has been one of the largest OEM guitar factories in the world since 1980's. Nonetheless, the words "Made in Korea" still invoke visions of low cost alternatives to high-end manufacturers. At Swing, our mission is to lay these stereotypes to rest, and show the world that we can produce true professional grade instruments, made by professionals, for professionals. (Of course, company is not a patriotic organization. This is a matter of manufacturer's pride and self-satisfaction that can be called "Professionalism".)
Technology is not based on good materials and dexterity alone. It's how you finish your work that counts. It's the little details that you labour over until it's just right. It's an arduous process of creating and destroying and rebuilding until its perfect; until there's nothing left to add, and nothing left to take away. Then it's ready. Swing is well known for its attention to detail in our incredible Custom Shop models, but what you may not know, is that we make no distinction between them and our retail guitars. They all receive the same exacting standard we demand of any product that carries the name "Swing". Our attention to quality and detail costs us more than what other manufacturers consider as an adequate alternative. We do not take shortcuts with every detail because we have found that the careful, educated player can hear those shortcuts. Again, it shouldn't come as surprise though, it's really the only explanation why after only 2 years in business we rose to become #1, and have stayed there for three years and counting.
SWING & Smash
Key to Success of SWING
SWING GUITARS CO., LTD.
#602, Jeongmoon-ro, Paju-eup, Paju-si,
Gyeonggi-do 413-861, KOREA
Tel: +82 31 957 4636, 4637
Fax: +82 31 957 4638
1st Floor, MJ Building, 400-10
Seogyo-dong, Mapo-gu, Seoul, KOREA
Fax: +82 2 336 0719